With this new tool, available now, bloggers can publish their written content as a podcast with just a few clicks-and podcasters can create a website for their podcast just as easily. Today, we announced a new partnership between Anchor and WordPress to power opportunities for content creators to evolve their work and reach new audiences through the power of audio. Let your written words travel further with the Anchor + WordPress partnership Today at Stream On, we shared several new and upcoming capabilities to enable the creation of future formats of audio. We began this journey with the rollout of Music+Talk shows and their corresponding creation tools in Anchor. We think of these possibilities as the “future formats” of audio-and we believe that the best way to build an ecosystem of audio content is to enable its creation, by everyone. (In fact, Anchor accounted for 80% of the new shows on Spotify in 2020-that’s more than 1 million new shows.) And to truly build the future of audio, we want to give everyone the ability to take their creativity further, even beyond the existing concept of a podcast: to make audio experiences that have never before been possible. Platforms like Anchor and Spotify for Podcasters have enabled access to easier creation of podcasts. So when we began testing Music+Talk shows last fall, we rolled out the listening experience alongside the ability to create this content-giving everyone the ability to curate music tracks directly into their storytelling. But to truly unlock an ecosystem of new ways of listening, we knew we needed to enable the creation of new audio formats. Your Daily Drive and The Get Up, for example, incorporate both music and the spoken word in dynamic settings, tailored to your day. Over the past few years, our team at Spotify has unveiled several listening experiences that take you beyond the standard formats of playlists and podcasts.

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